Client Project: JB Dental Clinic - Prominent Digital Identity

Project Goal: To establish a professional, patient-centric online presence for JB Dental Clinic, improve local search visibility, and streamline patient inquiries.

Project Timeline: From Consultation to Patient Acquisition

Phase 1: Discovery & Strategy (May 1st - May 10th, 2025)

• Focus: Understanding JB Dental Clinic's unique services, target patient demographics (e.g., families, emergency dental care in Johor Bahru), and competitive landscape.

• Key Activities:

  • Initial Consultation & Needs Assessment with Clinic Management.

  • Define primary patient acquisition goals for the website.

  • Sitemap development for key pages (Home, About Us, Services, Contact, Appointment).

  • Initial keyword research for local dental services.

• Deliverables:

  • Project Brief & Scope Document.

  • Strategic Sitemap.

  • Core Keyword List.

Phase 2: Design & Prototyping (May 11th - May 31st, 2025)

• Focus: Translating the strategy into a visually appealing and user-friendly design that inspires trust and professionalism for healthcare.

• Key Activities:

  • Wireframing and user flow mapping for seamless patient navigation.

  • Creation of custom design mock-ups reflecting clinic branding (clean, professional, inviting).

  • Development of interactive prototypes (e.g., for appointment booking flow).

  • Client review and feedback sessions on design concepts.

Deliverables:

• High-Fidelity Design Mock-ups for all key pages (jbdental1.framer.website/ layout).

• Interactive Prototype of the website.

Phase 3: Development & Implementation (June 1st - June 30th, 2025)

• Focus: Building the website and integrating essential digital tools.

• Key Activities:

  • Frontend and Backend development of the Framer-based website.

  • Implementation of responsive design for optimal viewing on all devices (mobile, tablet, desktop).

  • Integration of contact forms, Google Maps, and initial content.

  • Setup of Google Analytics and Google Search Console for performance tracking.

  • Optimization of Google Business Profile for local search prominence.

• Deliverables:

  • Fully functional website on a staging environment.

  • Integrated contact forms and call-to-action elements.

  • Google Analytics & Search Console Setup.

  • Optimized Google Business Profile listing.

Phase 4: Optimization & Launch (July 1st - July 7th, 2025)

• Focus: Rigorous testing, final polish, and public release.

• Key Activities:

  • Comprehensive Quality Assurance (QA) testing for functionality, responsiveness, and speed.

  • Final on-page SEO adjustments (meta tags, descriptions, content optimization).

  • Client training on basic website updates (if applicable).

  • Final approval from JB Dental Clinic.

  • Website launch to the public domain.

• Deliverables:

  • QA Testing Report.

  • SEO Implementation Report.

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Phase 5: Post-Launch & Growth (July 8th, 2025 onwards)

• Focus: Monitoring performance, identifying further opportunities, and ongoing support for patient acquisition.

• Key Activities:

  • Initial performance review of website traffic and patient inquiries.

  • Ongoing SEO monitoring and adjustments.

  • Discussion on potential Google Ads campaigns to drive immediate patient leads.

  • Recommendations for social media content strategy to engage the patient community.

• Deliverables:

  • Monthly Google Analytics Performance Reports (optional ongoing service).

  • Recommendations for future digital marketing efforts.